BRITISH OPEN SQUASH NEWS
New Era Beckons For British Open
England Squash, the country's governing body for the sport, announces today
(Tuesday 04 February) that it has entered into an agreement to license the
rights to the British Open Squash Championships to a partnership formed by
John Beddington of Beddington Sports Management Ltd and John Nimick of Event
Engine, Inc.
The British Open has long been regarded as the sport's most prestigious
championship, but inconsistent management and sponsorship woes have plagued
the tournament in recent years.
The new license agreement covers a three year period commencing 2003 and
includes an option period for a further three years.
Nick Rider, Chief Executive of England Squash, said: "The British Open has a
long and distinguished history - it is intrinsically linked with the great
names of the sport. This is the way forward - I am very excited by the
prospect of this agreement with a partnership comprising two of the most
experienced and successful practitioners in event management today."
The partnership of Beddington and Nimick brings together possibly the two
most successful commercial squash promoters to have worked in the sport.
Beddington, whose company is based in London, launched the PIA World Series
of Squash - the first professionally-coordinated international squash circuit
- in the 1970's, promoting the likes of Jonah Barrington, Geoff Hunt, Qamar
Zaman and other then dominant champions; and organized the annual Canadian
Open in Toronto throughout the 1980's and early 1990's.
Beddington's credentials in professional tennis are even more extensive and
include management of the Grand Prix circuit in Europe and the Grand Prix
Masters Championships; directorship of Tennis Canada's operations for 17
years, a period in which he elevated both the men's and women's Canadian
Opens in Toronto and Montreal to Super 9 [Masters Series] and Tier I status
respectively; and now promotion of the annual Honda Challenge at the Royal
Albert Hall - the flagship event on the Champions Tour.
John Nimick is the only multi-event promoter of professional squash working
in the sport today. His sports marketing firm based in Boston, USA, operates
three of the current top ten world ranking men's events including the
Tournament of Champions in Grand Central Terminal, New York (which also
includes a top ten WISPA draw); the U.S. Open in Boston's Symphony Hall; and
the Canadian Open in Toronto's BCE Place. Nimick started Event Engine in
late 1999 after a seven-year stint managing the men's Professional Squash
Association and its World Tour. Nimick has a long history in the sport
having won two North American Open Squash Championships and reached a world
hardball ranking of #2 in the 1980's while representing the United States
twice internationally in the World Team Championships.
"John and I are delighted with England Squash's decision to offer us the
opportunity to be involved with the British Open and we are confident that we
can rebuild this wonderful championship. We have no magic up our sleeves,
but we both have a deep passion for this great sport. We have created a long
term agreement with England Squash precisely because we feel it may take
several years before we can rebuild the tournament's value and generate the
kind of sponsorship support that will allow the Open to regain the respect of
the players and the international community," said Beddington.
Nimick added: "We are at work on a few scenarios for a potential
presentation of the event in late 2003, but our priority is to set the right
wheels in motion for the future so that each year builds successfully upon
the last. We look forward to coordinating with both PSA and WISPA to ensure
that both sets of professional players are kept informed of our progress and
to listen to any ideas either association may have about the event in the
short term."