Alex Gough, CEO of the Professional Squash Association has appointed MOOV Ltd as creative partner for live broadcasts and data management on the PSA World Tour.
"Following on from partnering with Total Sports Asia, who have already started pushing the PSA's TV distribution on a global scale, we are now delighted to have MOOV creating our 'on screen' look," said Gough.
"We recognise that we need a consistent look across all of our live World Tour events and this is a very exciting step for us to be taking. Presentation of any sport is key and MOOV will help us to enhance our product to the high level required by international broadcasters."
Nev Appleton, Creative Director at MOOV, boasts an array of TV clients and sporting events including Wimbledon, ATP Tour and this year's Winter Olympics for BBC.
"We are extremely excited about this new relationship with PSA. As a squash player myself, I'm proud to be a part of this journey to make squash as visually exciting as possible on TV and get it where it needs to be, at the top of world sport!"
In addition to the visual presentation of live squash, MOOV are developing several systems including a 'live' hand-held tri-referee scoring system, tournament and player data collation and an internal tournament management system for PSA.
"PSA wanted a solution that they were in control of," said Appleton. "We're starting at this project from the ground up, giving PSA the tools to manage everything. Eventually we'll see the match referee controlling the on-air 3D graphics from a small touch-screen device. At the same time, point-by-point information will be logged or broadcast globally. Commentators will have access to stats feeds and the same data published for the web."
Another key development is that MOOV will also run the graphics across PSA's new web-streaming venture psasquashtv.com which becomes fully operational as of today and in time for the JP Morgan Tournament of Champions in New York's Grand Central Terminal.